Senior Communications Manager

SENIOR COMMUNICATIONS MANAGER

About Us

Pratham Books is a nonprofit children’s publisher enabling joyful reading for every child through high-quality, affordable print books and StoryWeaver, the world’s largest open-source platform for free digital stories.

Pratham Books (www.prathambooks.org) was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful stories and have been fortunate in finding partners to collaborate with who share this vision. Pratham  Books’ efforts to make multilingual storybooks accessible to millions of children have seeded its dissemination portal, E-store (https://store.prathambooks.org/)  and a unique crowdfunding platform, Donate-a-Book (https://donateabook.org.in/), designed to bridge the gap between those who want to help children read and those who need books for children

In 2015, Pratham Books’ increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, which is an award winning digital platform that hosts stories in languages from India and beyond, so that every child can have an endless stream of stories in her mother tongue to read and enjoy. The stories can be read, translated, versioned or downloaded for free. All stories on the platform are openly licensed.

Senior Communications Manager
Role Overview

The Senior Communications Manager will lead the planning and execution of integrated communications across Pratham Books’ programs, brand properties, and platforms. This role sits at the intersection of strategy and execution—translating organisational priorities into cohesive communication plans, while driving high-quality delivery across channels.

The role also plays a key part in shaping thought leadership, managing key campaigns, and building systems and processes for effective communications.

Key Responsibilities

  1. Integrated Communications Planning
    • Translate organisational and brand strategy into integrated communication plans across programs, platforms, and campaigns.
    • Ensure alignment and prioritisation across multiple initiatives and stakeholders.
  1. Programmatic Communications & Launch Leadership
    • Lead communication strategy and execution for major program launches and initiatives.
    • Develop messaging frameworks, launch strategies, and storytelling narratives.
    • Guide teams in delivering high-impact program communications.
  1. Thought Leadership & Media
    • Drive Pratham Books’ thought leadership in reading and literacy.
    • Conceptualize and place articles, op-eds, and external content.
    • Build and manage media relationships; lead press outreach for key milestones.
    • Support senior leadership with speeches, narratives, and public positioning.
  1. Brand, Content & Campaigns
    • Oversee content strategy across digital and offline channels.
    • Lead high-impact campaigns for brand properties such as Donate-a-Book.
    • Ensure consistency and quality of storytelling across platforms.
  1. Collateral & Knowledge Assets
    • Oversee development of high-quality communication materials (reports, brochures, decks, toolkits).
    • Ensure materials are audience-specific and aligned with brand and strategic goals.
  1. Digital Marketing & Distribution
    • Guide communication strategy for digital sales channels (e-store, Amazon, Flipkart).
    • Drive improvements in discoverability, engagement, and conversions.
  1. Community & Ecosystem Engagement
    • Build and strengthen relationships across the ecosystem (creators, partners, nonprofits, educators, etc.).
    • Identify opportunities for amplification, collaboration, and advocacy.
  1. Analytics, Systems & Process
    • Define success metrics and reporting frameworks across communication initiatives.
    • Use insights to refine strategies and improve performance.
    • Build processes and systems for efficient communication workflows.
  1. Team & Vendor Management
    • Manage and mentor junior team members and external vendors/agencies.
    • Ensure quality and timeliness of outputs across projects.

Ideal Candidate Profile

  • – 8–12 years of experience in communications, marketing, or PR
  • – Strong experience in leading integrated communication strategies and campaigns
  • – Proven track record in thought leadership and media engagement
  • – Ability to translate complex programmatic work into compelling narratives
  • – Experience managing people and/or agencies
  • – Strong strategic thinking combined with execution rigor

Location:
This is a Full time position based out of Bangalore office.

Write to us:
Email your resume with ‘Senior Communications Manager’ in the subject line to [email protected]